New York-based artist/producer/multi-instrumentalist Jacob Asher revealed his third single of 2020. Titled, “Joshua Tree” the self-produced single follows “For Real” and “Dream Car” released earlier this year.

"When you walk by someone on the street, do you wonder what their life is like and what they’re thinking? Do you catch yourself making up your own scenarios about who they are? That’s how “Joshua Tree” was conceived. Me perceiving you, and the grass is always greener,” explains Asher.

With a very distinctive sound, Jacob Asher is continuing to create his musical identity. The New York-based artist is also one of the members of indie rock band Joywave.

“Joshua Tree” is now available on major digital platforms.

Introduce yourself - what's your story?

Howdy! I’m Benjamin Jacob Asher Bailey. Born and raised in Rochester, New York. ALSO a member of the band Joywave.

How would you define Jacob Asher, the artist?

Jacob Asher is the most me I’ve ever been.

"Joshua Tree" is your new single - what's the inspiration behind this song?

Inspiration struck when a Mercedes Benz pulled into a friend's driveway, and it happened to be their cleaning service provider.

Could you please describe to us the songwriting/production process? When did you start working on it?

I started working on it a little over a year ago, and maybe spent two or three days on it? It came to me very quickly, writing the song in less than five minutes, humming melodies, and singing the lyrics into my phone. Then I went home and fleshed out the production. The initial “demo” I made of it is almost identical to the version you hear.

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What do you like the most about this particular song?

The second verse and the “bridge” sections are my favorite. Wanting to get something down quickly, I opened my notes and saw something I wrote down from a dream I had a few nights prior. “Last night went swimming had my phone in my pocket had a bus bin of peanut butter turned back to peanuts” and it oddly resonated with me, so that’s the pitched-down vocal during the bridge.

What can you tell us about the artwork?

For me, the song is largely about perspective. I often go for drives just to clear my head and listen to music. One day I drove by this odd building in the middle of absolutely nothing and was so intrigued. I went back a week or so later and took some photos of me peaking off the ledge of the building. Much thanks to my close friend and photographer Will Cornfield with a keen eye.

What did your experience in the band Joywave teach you as an artist and performer?

Don’t even know where to begin. I’ve learned so much about everything from Joywave; the recording process, how to travel and tour, how to perform, and be fearless on stage. Above all, I feel I really grew into myself.

As a producer, what equipment and software do you use?

I use Ableton, and a lot of analog synths and drum machines. Although it’s impossible to escape using the Omnisphere’s or the Serum’s, but having something to physically play and manipulate with my hands is important to me. I also came to own a harpsichord which I try to use as often as I can. I don’t want any of my instruments to be decorative.

What do you like the most about creating art?

Feeling free with what I want to make. Having control over all aspects, sonically and visually. And giving people ways to connect and relate.

What advice would you give to young producers?

Keep going! Don’t be discouraged by expensive software and plugins, everything can be done with the most basic effects. And it is okay to take breaks. I often beat myself up if I don’t make something one day, but that day of R&R will show fruitful in days to come.

What biggest life lessons have you learned so far?

Take things a day at a time, it’s easy to become overwhelmed and anxious in this industry.

What are your thoughts on today's global situation? How are you holding up?

I feel for those losing loved ones to the virus. I hope that people continue to self-isolate until there is a solution. The difficult part for me and probably any touring musician is the stagnant nature of being in one place for too long.

In your opinion, what would make the world a better place?

Love and understanding.

What message do you want to give to the world?

LISTEN TO JOSHUA TREE LOVE YOU MUAH.

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