Pink Elefants
Pink Elefants have just released their brand new single “Sound of Violence.”
The dark pop/hip-hop single paints the corrupt elements of our world and how being a passive bystander is no longer an option. “The observer in the song narrates as if they are in some lavish party in the hills. At first the party seems perfect until you look closely and peel back the layers. As the veneer begins to decay we can all start to see the darkness underneath,” says the duo.
Comprised of long-time friends Finch (Brian Flores) and Illeven (Joshua Grosscup), the Maryland-based duo released their first single in 2019 and has been combining different genres into one: from pop to hip-hop, to rock.
With a catchy and edgy new record, Pink Elefants is offering a timeless new single.
“Sound of Violence” is out now :)
Introduce the band - what's your story?
We’re Finch & Josh (illeven). We have a tight-knitted musical history together which led us to start our most prized project yet, Pink Elefants. We have been playing together in various groups for several years now. Our first performance together was at the age of 8 at our town’s local Discovery Zone. We linked up again in our late teens / early twenties and have been playing together consistently ever since.
How would you define Pink Elefants, the duo?
I would say we’re a mix of pop and hip-hop but our music also has hints of metal and rock too. We love to add elements of all genres throughout our songs.
"Sound of Violence" is your latest single - what's the story/inspiration behind this song?
It’s interesting how “Sound of Violence” evolved as a song. We first started writing the song through the eyes of an innocent person stuck in the stereotypical Los Angeles lifestyle… but then COVID hit and this song has almost taken on another meaning to us. So much of what led to the pandemic was from people looking away and ignoring the problem and that’s what the main hook of the song is really all about— “probably better you mind your own business.” It’s a statement from a bystander struggling with their own moral compass.
When did you start working on this song? Who helped you create it?
Josh: We were staying in an Airbnb and getting ready to go into the studio the next day. Finch created the chorus in the other room and we just started getting to work on it. We instantly recognized the song’s potential. That was pretty much it!
What did you feel when writing this song?
We had a good feeling writing this song, even as dark as the song is. We just knew that we had something special!
What's your favorite thing about this song?
Josh: I love the Lana Del Rey vibe the song gives off. I personally love the darker aspects of the song — which makes sense if you know me — but the soft-spoken choruses also give you this suppressed story that isn’t supposed to be discussed. The whole song has this ‘dirty secret’ vibe. I love it.
What can you tell us about the music video?
We wrote, shot and edited the video all in one night! It’s one of our favorite videos with the wildest visuals but it was the least we’ve ever prepared for a video. We’ve worked for months on videos that didn’t turn out as cool as this… and this one was written, filmed and edited in just 6 hours!
What's your goal for this single?
The same as any single… get as many ears on it as possible!
As artists, what is the hardest part? And what is the best part?
Getting ears on it… and getting ears on it. Haha. But seriously! It’s hard getting your music out there but when you do and you see that traction — like we’ve been seeing on Spotify with our single “Panic Automatic” — it really puts a smile on your face.
Who's helping you build your career/artistry?
We really are where we are right now because of the whole team around us. They have all done amazingly and put up with our relentless drive and back us up. It’s all really great. Shout out to Chirp Entertainment, our fans (Elerock), Jeff C., Shan Dan, and Jason H for all their help… and, of course, our publicist Ava :)
What are your thoughts on today's music industry? If you could change one thing, what would it be?
I appreciate the challenges that come along with the music industry even though it may at times seem impossible to break through the barrier.
What advice would you give to young artists?
Do more! Whatever you’re doing right now, it isn’t enough. You can always do more.
What biggest life lessons have you learned so far?
Be positive. Be good to people. Pay it forward. Karma is real.
In your opinion, what would make the world a better place?
Less people that are driven by money. Let’s give and let’s spread love. That’s it.
What message do you want to deliver to the world?
We live by the acronym ELE, which stands for Everyone Love Everyone. We have a network of fans called the EleFam and each of them have special nicknames like Elemama, Elekush, Elesmitten, Elevibes, Ellecoffee… it goes on. We also have an amazing team running the page too. Stay positive y’all and be good to each other!
Connect with Pink Elefants: